Revry, the global LGBTQ+ entertainment network, and IndiCue,an independent CTV solutions provider, have won the 2025 Digiday Award for Best Data Management Platform for PrismRiot, a multicultural audience ad exchange.

The award highlights the synergy of Revry’s mission-driven approach to audience strategy and IndiCue’s private-label CTV ad tech stack, which gave Revry full control in powering the PrismRiot platform.

Private-Label Technology: Putting Publishers in Control

IndiCue’s private-label approach offers publishers “owner-like control” of their ad tech stack, allowing publishers to customize infrastructure to fit their business model, growth plans, and audience considerations.

For Revry, the global LGBTQ+ streaming network, this meant creating PrismRiot with compliance, growth, and differentiation at its core. By activating first-party audience data through IndiCue’s stack, Revry developed a monetization strategy that meets evolving privacy standards while delivering added value to advertisers.

PrismRiot: Unlocking Multicultural Audiences

PrismRiot addresses a long-standing challenge for streaming publishers: connecting advertisers with multicultural audiences in a way that is both privacy-compliant and commercially impactful.

With privacy regulations tightening and advertisers seeking more meaningful targeting, Revry leveraged IndiCue’s clean room integrations and custom stack to responsibly surface unique audience insights. This gave advertisers access to high-value multicultural viewers, increased publishers’ inventory value, and preserved community trust.

Recognition and What’s Next

The Digiday award underscores the importance of platforms like PrismRiot in today’s streaming ecosystem. It shows that privacy and innovation are not trade-offs but essential partners in building the future of monetization.

As privacy expectations evolve, IndiCue and Revry’s partnership serves as a blueprint for how publishers can define their own path with technology built for flexibility and control.

Why It Matters

This win goes beyond PrismRiots’ success. It demonstrates how niche and mid-sized CTV publishers can compete with scale-driven platforms by activating their audience’s uniqueness. 

IndiCue’s private-label model proves publishers don’t need to accept one-size-fits-all monetization. Instead, they can design and own their own differentiated strategies.